Omega-3s: What Are They and Why Should You Care?

Have you heard of omega-3s? Probably. Today you see them everywhere on all kinds of food products advertising 'rich in omega-3s'. What are omega-3s anyway, and do you really need them? The answer to the second part of that question is, ABOLUTELY. But why do we hear about omega-3s all the time? The answer to that is because most people today don't get enough. Before I get into why that is, let's look at what they do.

Omega-3s are one type of polyunsaturated fat that are called 'essential fatty acids' that you must get from your diet or supplements because your body can not make them. Another type of essential fats are the omega-6s. What is very important is the ratio that you get between omega-3s and omega-6s. You really need to be eating these in about the same amounts for your body to function optimally.

This is because these two types of fats have opposing functions and compete with each other in many physiological processes. For example omega-6s lead to inflammatory reactions, needed to turn your immune system into high gear when it detects and infection and omega-3s are anti-inflammatory, needed to turn the immune response off when it's done. So these are kind of like the yin and yang of your physiology and must be kept in balance.

Unfortunately, today's western diet has about 15 to 30 times more omega-6s in it than omega-3s. This means that inflammatory processes can get out of check and this can aid the development of many different chronic degenerative diseases, like cardiovascular heart disease and some types of cancer. Many studies have also found that a deficiency in omega-3s can contribute to depression.

So why are our diets so out of whack when it comes to the omega-3 to omega-6 balance? It's really only been over the past 50 years or so that this has become a serious problem. We have simply stopped eating many of the foods that are high in omega-3s, like fatty fish and some nuts and started eating more foods high in omega-6s like corn oil. In fact many of the processed foods that we eat are extremely high in omega-6s and lacking omega-3s.

Many researchers, including me, believe that this is an underlying factor in the increased rates of several chronic degenerative diseases that we see so prevalent today. This is why foods that are high in omega-3s advertise it. The manufacturers know that we are lacking in them and that we need to eat more omega-3 rich foods.

There are really two kinds of omega-3s that are useful to the body. One kind you can get from plants, especially flaxseed oil and walnuts, and the other kind you can get from animals, especially fish (mackerel is the highest). You can also get either of these from supplements, usually a fish oil extract capsule.

The one thing that you need to monitor when getting your omega-3s from fish or fish oil capsules is the amount of heavy metal contamination (like mercury) that you are also ingesting. Various studies have shown different safe levels of fish and some types of fish are higher in mercury than others. There are many good articles out there that you can read on this subject. When it comes to fish oil capsules you need to make sure that the manufacturer uses a purification process that guarantees removal of heavy metals. Don't just take cheap fish oil capsules without doing some homework on this.

So that's the bottom line on omega-3s. Yes, they are extremely important and you should be proactive at trying to get more of them. If you just go with the flow in western society you will likely get way too much of the inflammatory omega-6s and not enough anti-inflammatory omega-3s and that can cause problems if left unchecked for long periods of time.

Copyright 2006 Genesan3

Omega-3s: What Are They and Why Should You Care?

Omega 3 Benefits and Best Omega 3 Sources

Omega 3 benefits are wide-ranging and proven by clinical studies. Understanding the best Omega 3 sources means you can include more of these healthy foods in your daily meal planning. From heart health to depression treatment to pregnancy health, Omega 3 benefits are too good to ignore if you are interested in health.

What are Omega 3's and what are the best Omega 3 sources? The Omega 3 essesential fatty acids (EFA's) are polyunsaturated fats or the so-called "good fats". These desirable fats cannot be made by the human body, so they must be obtained from foods or supplemental sources. These fats are required for normal development of the brain, eyes and nerve tissue in humans. Clinical studies show that Omega 3 benefits come primarily from DHA (docosahexaenoic acid) and EPA (eicosapentaenoic acid).

The best Omega 3 sources are animal foods, not plant sources. For example, flaxseed is a source, but the body must convert the flax oil Omega 3 into DHA and EPA. This can be difficult for unhealthy or elderly persons. Three of the top Omega 3 sources are cold-water fish oil, grass-fed red meat and natural eggs. Omega 3 oils provide DHA and EPA in a natural form that your body can easily assimilate. No conversion is required by the body. Most of the clinical studies on Omega 3 benefits are based on fish oils from consuming fish and fish oil supplements.

Here are Omega 3 benefits proven by clinical studies:

1. Improves Heart Health - fish oil and Omega 3 benefits include reducing the risk of cardiovascular disease, reducing the risk of heart-related sudden death and lowering unhealthy triglyceride levels. In fact, the American Heart Association recommends two servings of fish a week for healthy persons and one serving per day of fish or fish oil supplement containing at least 900mg of fish oil for persons with heart disease.

2. Improves Mood - persons suffering from mood disorders such as depression benefit from fish oil supplementation and Omega 3. The lack of omega 3 fatty acids (DHA) has been linked by researchers to depression.

3. Reduces Risk of Developing Altzheimer's Disease - clinical studies suggest that fish oil and DHA may protect the nervous system in humans.

4. Improves Memory and Brain Function - DHA and fish oil have been proven to stimulate memory and the ability to learn. Research has shown that mothers who take supplemental DHA during their pregnancy and lactation may increase their baby's IQ.

5. Reduces Allergies - fish oil protects against the symptoms of hay fever, sinus infections, asthma, certain food allergies and allergic skin conditions like hives and eczema.

6. Reduces Rheumatoid Arthritis Symptoms - Omega 3 benefits come from the EPA and DHA in fish oil that reduce the amount of compounds causing inflammation in rheumatoid arthritis and other forms of inflammatory arthritis.

7. Improves Eye Health - consuming fish oil is related to lowered risk of developing age related macular degeneration, an increasing common eye disease in people over 50.

8. Reduces PMS Symptoms in Women - Omega 3 is converted into substances called 'prostaglandins type-3' that control contractions of the uterus, which cause the cramping.

9. Improves Skin and Hair Health - fish oil helps protect the skin against damage from UV exposure, and skin disorders such as psoriasis can consider fish oil supplenentation a treatment option.

10. Lowers Cancer Risk - studies on Omega 3 benefits have linked lowered risk of breast cancer and prostate cancer to the consumption of fish oil.

Besides adding cold-water fish to meal planning, an easy way to enjoy Omega 3 benefits is by adding fish oil supplementation to your diet. Protect yourself from health problems related to the lack of the essential fatty acids DHA and EFA. The best of the Omega 3 sources is high-quality fish oil. However, it must be pure and totally free from contaminants. Read as much as you can about even more fish oil benefits that provide an amazing array of health benefits.

Copyright 2005 Infosearch Publishing

Omega 3 Benefits and Best Omega 3 Sources

Truth About Omega 3

Since Dr Basant Puri, a consultant psychiatrist and senior lecturer at London's Imperial College MRI unit, released his findings on Omega 3 and its effect on brain function and depression, many studies have been performed regarding the beneficial effects of this fatty acid. Studies over the past two years have consistently confirmed that Omega 3, a substance lacking in today's "diet" is a key component in the brain's development and proper functioning.

The notion that Omega 3 was linked to depression and other mental illnesses came about based on studies conducted at Harvard University in 1999 on people with bipolar and a 1996 study by the Journal of the American Medical Association studying the prevalence of depression across ten countries. The Harvard study found that fish oil was an effective treatment for bipolar. The study conducted by the Journal of the American Medical Association was expanded upon in 1998 when it was discovered that depression was lower in countries that consumed higher levels of fish.

Omega 3 As Part Of A Healthy Diet

Omega 3 is a substance found most commonly in fatty fish such as fresh salmon, tuna, mackerel, pilchards and sardines. Over the last 100 years the western diet has shifted radically to include far less fish and thus the Omega 3 fatty acid. During the same time depression is estimated to have increased up to 100 fold.

To maintain ideal health, the average person should consume five grams daily of essential fatty acids (divided between Omega 3 and Omega 6). As this is not likely to change at any point in the near future some recommendations have been laid out for those who choose to take Omega 3 supplements. These recommendations will be listed further below in the section titled, "Omega 3 Supplements".

Omega 3 And The Brain

While the benefits of Omega 3 fatty acids can be noticed on many levels, the biggest breakthroughs documented have occurred in improved mental functions and health. Omega 3 has been reported to be effective in the treatment of depression. Numerous studies have indicated that during double-blind tests, patients suffering from depression who take Omega 3 over a placebo report significant benefits.

Similar results have been reported in the treatment of bipolar and schizophrenia. There are theories that Omega 3 could be used to treat other mental conditions such as attention deficit disorder, borderline personality disorder, dyslexia and cognitive impairment however at the time of this writing these beliefs are unsubstantiated by anything more than preliminary data.

Omega 3 And The Body

The main reported benefits of Omega 3 for the body occur in the heart. The American Heart Association recommends eating fatty fish at least twice per week in order to reduce the likelihood of heart disease.

While research is still ongoing into the effects of these fatty acids on the heart, research to date has shown that they:

o decrease risk of arrhythmias, which can lead to sudden cardiac death

o decrease triglyceride levels

o decrease growth rate of atherosclerotic plaque

o lower blood pressure (slightly)

Additionally, Omega 3 has been reported effective as an anti-inflammatory. And according to an article by Judith Horstman for Arthritis Today, "There's strong evidence that fish oil supplements with omega-3 fatty acids can ease rheumatoid arthritis (RA) symptoms, help prevent Raynaud's syndrome spasms and possibly relieve some lupus symptoms.

There is some limited evidence that the reduction in Omega 3 in the average western diet can be a contributing factor to the rise in:

o asthma

o chronic fatigue syndrome

o cystic fibrosis

o osteoporosis

o prostate cancer

Omega 3 Supplements

Any good doctor or nutritionist will tell you that the best way to get any nutrient is to go right to the source and eat it through the foods they originate. In the case of Omega 3 this would most likely be in the form of fatty fish, flaxseed, walnuts, canola oil and soybean oil. That said, this is not always possible given the average westerner's diet and lifestyle. Additionally, for those suffering from sever depression or using Omega 3 to combat an existing condition, the amount contained in the foods we eat may not provide enough of this fatty acid. If this is the case then it is important to know what you are looking for.

The supplement should be high in EPA (eicosapentaenoic acid). EPA, along with DHA (docosahexaenoic acid) are the two active ingredients in Omega 3. EPA is considered to be the therapeutic element. It is thus important to purchase a supplement higher in EPA than DHA.

Additional Notes

Due to the recent developments and study of Omega 3 and all of its potential health benefits, the majority of studies and information on it are preliminary and based on smaller test groups. Additional research is underway and should provide additional insight into how it works and exactly what its role is in the brain's functioning and development.

Currently additional studies are ongoing into the roll of Omega 3 in brain and nerve regeneration, depression, heart disease, arthritis, cancer, neck and back pain, stress and an assortment of other mental and physical conditions.

Truth About Omega 3

Omega 3-6-9 Supplement - A Guide

The world is pretty confusing. Some experts are saying you need a particular omega family in your diet, others are saying that it's dangerous.

People are arguing over which fatty acids are better and what the best sources of omega 3 are. This article attempts to answer question as to whether or not you need an omega 3-6-9 supplement.

Omega-3

There is little to deny here. 90% of the population are deficient in omega-3, despite it being very important to our health.

DHA, an acid in omega-3, makes up 30% of our brain and contributes to its overall growth, development and function. Omega-3 also helps to reduce excess inflammation. So therefore we do need omega 3.

Omega-6

The fact of the matter is that we tend to get too much omega-6 in our diet. This is due to the kinds of processed, meaty food we eat.

We do need more omega-6 than omega-3, but we have too much more. This results in excess inflammation as omega-6 and omega-3 control inflammation together.

Omega-9

There is no problem with us getting omega-9s in our diet; they are plentiful. This is why omega-9 fatty acids are not considered to be "essential."

Our own body can produce omega-9 from unsaturated fat, so we do not need to supply it like we do with omega-3 and omega-6.

Conclusion

Our diet's present a problem to us. We are consuming way too much omega-6 and not enough omega-3.

This results in many inflammatory conditions like heart disease, cancers, psoriasis, arthritis, asthma and eczema. But to avoid these, should you use an omega 3-6-9 supplement?

My solution

Technically, yes. You can use an omega-3 supplement (these have traces of omega-6 and omega-9) which are rich in DHA and EPA.

This will restore the balance between omega-3 and omega-9 and prevent and ease inflammation problems.

So on a technicality you will use an omega 3-6-9 supplement, but really it is just an omega-3 supplement.

Omega 3-6-9 Supplement - A Guide

From Goldeneye to Casino Royale the Omega James Bond Watch is a Modern Classic

The Omega James Bond watch is really two different Omega Seamaster models depending upon which Bond you prefer. In 1995 Pierce Brosnan brought the Omega Seamaster to wrist of Bond in the movie Goldeneye. In 2006 Daniel Craig became the new James Bond in Casino Royale with a new Omega Seamaster on his wrist. For those true Bond enthusiasts, only the Omega James Bond watch will suffice.

Almost everyone has heard the phrase, "Bond, James Bond" along with the famous, "shaken, not stirred." And who hasn't enjoyed at least one of the Bond blockbuster movies throughout the decades? It seems that everyone has their opinion of which actor played the Bond character best. Some enjoyed Sean Connery as the ultimate, yet others prefer Roger Moore's bond. Timothy Dalton took the Bond moniker for a short while and then Pierce Brosnan led James Bond into the new millennium. Finally, Daniel Craig has taken the reigns as the new Bond.

Each actor brought his own style and charm to the Bond character, but for the majority of his years, Bond wore a Submariner. For thirty years, from the mid-sixties to the mid-nineties, Bond wore a Submariner watch, designed by another famous watch manufacturer. Not until 1995, with a new Bond actor in place, did the Omega James Bond watch enter the scene.

In 1995 Pierce Brosnan's Bond exploded onto movie theater screens sporting a mew, modern and elegant timepiece: the Omega Mens Seamaster 300M. With modern styling featuring stainless steel, a blue dialface instead of the more classic color choice of black, the new Omega James Bond watch proved that Brosnan's Bond character was stylish as well as classic.

The new Omega Seamaster watch was prominently featured in the movie Goldeneye, with a few brief moments in the beginning of the movie focused upon the change from the old Submariner to the new Omega Seamaster James Bond limited edition watch. Additionally, there were several TV commercials filmed to promote the new movie as well as the new Omega Seamaster watch. To top it off, Goldeneye was released as a brand new video game for the Nintendo 64 game system, and the Omega James Bond watch is featured as a main part of the game.

Until this point in fashion history, the popular Submariner had earned the title as the world's most famous and sought after timepiece. But with the new Omega James Bond watch being featured in a famous movie, video game, TV commercials and print ads, the days of the Submariner's supremecy as the most famous watch were coming to an end. Today, any Bond fan will tell you that you simply must own an Omega Seamaster 300M if you are at all serious as a Bond fan.

Omega has since become one of the most popular watch brands in the world. This is partly because the Omega Seamaster and the Omega Speedmaster are suberbly manufactured timepieces, and partly because of so many famous celebrities wearing the Omega watches in public.

From world famous actress Nicole Kidman, to world-renowned Olympic athlete Michael Phelps, the Omega watch is well represented. Famous astronaut Buzz Aldrin and United States President John F. Kennedy were both well known for wearing their favorite Omega watch in public. With the release of Goldeneye in 1995, the Omega James Bond watch established Omega watches as the world's premier timepiece.

However, in 2006 with the release of another blockbuster Bond movie and a new, younger, more muscular actor at the helm in Daniel Craig, Omega offered a style change for Mr. Bond. This time, the Omega James Bond watch would be an Omega Seamaster Planet Ocean 600M.

The Omega Seamaster Planet Ocean 600M returns Mr. Bond to a classic black-face dial with stainless steel case material all around. The Omega Seamaster is much more similar to the Submariner in many aspects such as the classic, conservative styling. Some Bond fans would argue that the ultimate Bond character is not complete without his Omega Seamaster watch and his trusty Walther PPK pistol - the two essential gadgets of any Bond movie.

No matter which Bond actor or movie you prefer, and whether your prefer the Omega Seamaster 300M or the Omega Planet Ocean 600M, there's no denying that the Omega James Bond watch is certainly an elegant, stylish timepiece to be treasured and enjoyed for decades.

From Goldeneye to Casino Royale the Omega James Bond Watch is a Modern Classic

Why Omega 3 Fish Oils Are Important For Health

Omega 3 oils have been called "the miracle food of the 21st century". Many health professionals and health organizations, including the American Heart Association, agree that there are many nutritional health benefits that can be gained by taking Omega 3 fats. Numerous research studies have shown that omega 3 oils can help prevent heart disease, maintain optimum blood pressure and cholesterol levels, and provide relief for joint pain, migraines, depression, autoimmune diseases and other conditions.

Omega 3 fats are polyunsaturated fats that contain essential nutrients for our bodies. Omega 3 fatty acids cannot be manufactured by our bodies and therefore must be obtained through our diet in either our food or by taking supplements. There are many different kinds of omega 3 fats, but the most important ones are alpha-linolenic acid (ALA), eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA). Flax seed and walnuts are excellent sources for ALA. Fish

oils are an excellent source for EPA and DHA.

Nutritionists have recognized the importance of balancing omega 3 fatty acids with omega 6 fatty acids in our diet. Omega 3 fatty acids are found primarily in oily cold-water fish such as salmon, tuna and mackerel. Omega 6 fatty acids are found primarily in rich foods such as margarine, cereals, whole-grain bread, baked goods and fried foods. Most people in the Western part of the world consume far more omega 6 fatty acids and the ratio of Omega 6 to Omega 3 fatty acids is way out of balance. According to Cancer Epidemiology Biomarkers & Prevention, there is mounting evidence proving that people with a high omega 6 to omega 3 ratio have a 95% higher risk of developing colon cancer. This study took place in Shanghai China with 73,240 participants.

To improve our health we need to increase our omega 3 fatty acids and decrease our omega 6 fatty acids. We can increase our omega 3 fatty acids by eating more wild-caught salmon, albacore tuna, walnuts, flax seed and avocados. One of the drawbacks for eating fish is that they contain increasingly high levels of pollutants such as PCB's, lead and mercury. This condition exists because of industrial pollution which has accumulated in the streams, rivers and oceans around the world. Because most of the fish today is contaminated, it is probably better to increase your intake of fish oils by taking supplements. We can decrease our omega 6 fatty acids by eating less rich foods such as mayonnaise, salad dressings, processed foods and fast foods.

Benefits of Omega 3 fish oils

1. According to the American Heart Association, clinical trials have proven that omega 3 fish oils are effective in reducing the incidence of cardiovascular diseases including heart attacks

and heart arrhythmias. Omega 3 fish oil lowers the levels of bad cholesterol (LDL) and increases the levels of good cholesterol (HDL). Fish oils also help reduce the risk of blood clots in our arteries and improves blood circulation.

2. Recent studies have shown that taking Omega 3 supplements have resulted in improvement in brain functions including memory and thinking ability. Promising results are also being seen in lowering the risk of age related brain dysfunction like Alzheimer's and dementia. In addition, studies suggest a strong link between Omega 3 intake and lower levels of some mood disorders, particularly depression and bipolar disorders.

3. Omega 3 fish oils have anti-inflammatory properties which are effective in reducing inflammation in our blood and tissues. Regular consumption of fish oil supplements is helpful to those suffering from chronic inflammatory diseases such as arthritis and rheumatism.

4. Fish oils have been found to be beneficial for pregnant women because the DHA in the

fish oils helps in the development of the eyes and brain of the baby. It helps in avoiding premature births, low birth weights and miscarriages.

5. Type 2 diabetes is characterized by high levels of triglycerides in the blood and lower levels of good cholesterol. Because Omega 3 fish oil lowers the levels of bad cholesterol (LDL) and increases the levels of good cholesterol (HDL) it reduces the risks associated with diabetes. The risks of death by heart attack for diabetes sufferers are around 6 times higher than they are for the general population.

6. Macular degeneration is an age related condition that can lead to total blindness in older age. To date there is no treatment for this condition. Recent studies have shown that omega

3 fish oils reduced the risk of macular degeneration in the aged.

7. Omega 3 fish oils help in improving the condition of poor and dry skin by making it shinny and glowing. Our skin tends to lose natural oils all of the time and fish oil supplements help replace these natural oils and improves the appearance of the skin. Many skin conditions can be helped by taking Omega 3 supplements including eczema, psoriasis, acne, dry skin and flaking skin.

8. Fish oil helps maintain good hair luster. Omega 3 has hair growing properties that provide nourishment to the hair follicles. It therefore aids in faster development of hair and helps prevent hair loss.

Given all of these impressive health benefits I find it hard to believe why one would not take omega 3 fish oils. So the first question is what is the best brand? After doing extensive research on different brands, I found that Nordic Naturals was the highest quality omega 3 fish oil on the market. This brand was recommended by several doctors and two different consumer reports agencies performed a series of tests on different fish oil brands and found that Nordic Naturals had the highest scores. The second question is how much omega 3 fish oil do I need to take? For safety purposes, the FDA recommends no more than 3 grams of combined EPA and DHA per day. I use Nordic Naturals Ultimate Omega product which contains significantly more EPA and DHA per capsule. For this particular product you only need to take 2 capsules per day.

Why Omega 3 Fish Oils Are Important For Health

Longines 120th Anniversary Retrograde Watch

Longines 120th anniversary Retrograde watch, as the name suggests, is part of the Longines' celebration of the 120th anniversary of the Longines logo. And the 120 anniversary Retrograde is limited to 120 pieces with each individually numbered.

Judging from appearance, this Longines 120 anniversary Retrograde watch (hereinafter refers to as Longines 120) is part of the master collection as it has many in common with the Longines L2.716.8.78.3 and L2.717.8.78.3(hereinafter refer to as L2 watches) -the latest models in this well-received collection. They have the same case structure and the same layout of the dial. But still there are some differences: Longines 120 has Roman numerals and beautiful smooth dial(while L2 watches feature Arabic numerals and "barleycorn" pattern on the dial, ), and has the winged hourglass, part of Longines trademark, removed from the dial and engraved in the case back, leaving the name of Longines there. When it comes to the case back, Longines 120 has other elegant engravings to show the theme of this watch, while L2 watches sapphire crystal display case back.

Thanks to the highly complex automatic movement that features 28,800 vph frequency and 46-hour pour reserve, the dial has three retrograde hands that indicate day at 12, date on the right side and 24 hour second time zone at left hand. Besides, the dial displays central hours, minutes and power reserve indicator at 6 o'clock.

Sized at 44mm, the rose gold case receives refined finished and is fitted with scratch-resistant sapphire crystal and an alligator strap with triple deployment clasp. Longines 120 is water resistant to 30 meters.

Longines 120th Anniversary Retrograde Watch

Why Fine Watches Are Better Than Smart Phones

With the rise of iPhones, iPads, Blackberries, laptop computers and other electronic devices, some people are predicting that fine watches will fall out of fashion. Sure, your iPhone phone can tell you the time, and also allow you to surf the web, listen to music, check your email and take phones, but does it also look amazing on your wrist and allow you to check the time instantly without pressing a button or fumbling around in your pocket? Luxury watches can do things than electronic devices can't. Here are four reasons why fine watches are better than iPhones when you need to know the time.

1. Watches look good - It's no secret that fine watches are a fashion statement, just like a dress, a pair of shoes, a necklace or a tie. Fine watches can complement any outfit - if you're off to the opera, a Philip Stein watch paired with your long black dress will look sophisticated and stylish. If you're off to a picnic, a Quartz watch paired with your short shorts and stripy tank and Birkenstocks is cool and casual. You can't exactly strap your smart phone to your wrist and make it look good, can you?

2. Watches save you time - Ok, so maybe it's true that you can check the time on your smart phone by just pressing a button to light up your screen. But how many times have you had to fumble around in the scary depths of your purse or turned your apartment upside down searching for your iPhone? The great thing about the humble watch is that it's always there when you need it; you can tell the time in an instant, which is perfect for when you're on the run, at work, or pushing your cart around in the grocery store.

3. Watches are practical - Sporty watches are equipped with advanced systems like stopwatch functions, heart rate monitors and altitude gauges, so they're a must for any serious hiker, runner, cyclist, athlete or outdoorsy person. Let's face it, when you're running or cycling, it's a bit impractical to whip out your smart phone when you want to check your speed. You want don't want to waste precious energy! And you can't exactly take your iPhone under water when you're swimming or snorkeling. When you're exercising or training, a watch remains the best way to tell the time.

4. Watches are historical - Yes, smart phone technology is making history: ten years ago, most of us wouldn't have dreamed of writing emails while sitting in the cab or on a train. But fine watches have a much longer history, so when you wear a watch, you're flaunting a centuries-old invention. The first timepieces to be worn date back to 16th century Europe, and they were usually worn on a chain around the neck. Fine watches have come a long way since then, but their beauty, elegance and sheer practicality remains.

Why Fine Watches Are Better Than Smart Phones

Diamond Watch Auction - Why Buy Diamond Watches From Online Auctions

A Diamond is forever and a diamond watch is for a lifetime! A diamond watch is not just a luxury timepiece but is a perfect statement of style, value and sentiment. There was a time when you had to look for a diamond watch and affordability was an important question but things have changed considerably today.

With the advent of the internet, finding a diamond watches is easier and buying one is affordable. The internet has opened different avenues for e-commerce, which brings up the much debated significance of online auctions. Online auction is one of the most effective ways of selling rare jewelry, watches and other items. The underlying significance of an online auction is that it makes it easier for people to find rare and expensive items in a wider range and at an affordable price.

The entire concept behind a jewelry auction is to promote jewelry but the bigger picture boils down to just one thing: you have a higher chance of getting the watch or jewelry you have desired for a long time at your price. The main aim of an online watch auction is to bring to you authenticated timepieces from different brands globally to one place. So an online auction becomes a one stop shop. At an online auction, you will find some of the most exquisite timepieces with intricate designs, studded with diamonds finding which at a watch store might be difficult.

Some of the brands with their top of the line diamond watches or other jewelry watches are made available through an online action. Some of the brands that you will see occasionally at a watch auction include Rolex, Audemars Piguet, Longines, Breitling, Movado, Baume & Mercier, Bulova, Ebel, Omega, Hublot, Jaeger-LeCoultre, Maurice Lacroix, Bulgari, and Girard-Perregaux. These are not just top brands but have been timekeepers for more than a couple of decades.

You may have your eyes on a specific model by Jaeger-LeCoultre or Movado and it is probably unavailable at the numerous watch stores across your state or area. But you want the watch, so what are your options? The best option is a watch auction where you have a higher probability of finding your chosen watch model. A watch auction is an evolved market place where you can bid on a single watch or numerous watches and get to buy them for a price tag, which would otherwise be impossible to get at a local watch store. This is the single biggest advantage of a diamond watch auction.

At an online auction, you can find a Benny & Co men's diamond watch with a price tag of $6400 for just half the price and hence auctions are the perfect statement for affordability. If you have been dreaming about a specific 2.6 ct., white and yellow diamond studded chronograph watch with ice dial and leather strap then you don't have to look too far!

Diamond Watch Auction - Why Buy Diamond Watches From Online Auctions

Longines DolceVita Ladies Watch - The Token of Excellent Taste

As a splendid infusion of the 1930's orderly lines and the 1950's sportful, spectacular style, the DolceVita collection of watches are alluring to women of all age groups. The timeless design is deeply endorsed by 1950s stars all the way to today's celebrities. La DolceVita truly does embody the spirits behind the design of the watch by Longines.

The rectangular shaped case is embellished with glittering diamonds, while the octagonal shaped crown is known for its unique feature. A large portion of the watches in the DolceVita collection consist of a quartz movement, either the L178 or L963, each with an accuracy of -18/+18 sec./month. The L178 movement is adorned by 11 jewels and is powered by a battery life of 18/29 months, while the L963 comes with only 5 jewels yet a battery life of 29 months. In addition, some watches from the Longines DolceVita collection are powered by self-winding mechanical movements, which inherits the brand's past experience of manufacturing watches by hand.

The watch face is available in different variations, including a straightforward black face with Arabic numerals placed at 12 o'clock, a white dial with graceful hour markers, a pink mother of pearl face, etc.

The stainless steel case is quite prevalent in the Longines DolceVita watch apart from one model that comes with gold case and gold strap. Each watch comes with scratch resistant abilities and water resistant abilities to more than 30 meters. The Longines DolceVita is a great selection for those women who desire watches characterized both by sleek modern lines and classic styles.

Longines DolceVita Ladies Watch - The Token of Excellent Taste

What Makes a Collectible Watch Valuable?

The practice of collecting watches for a hobby and for investment purposes has become very popular in the last 40 years. The major catalyst for this activity, was the formation of a watch auction marketplace called "Antiquorum". Originally set up in Geneva, they now have offices in New York and Hong Kong.

They have established several record sales in recent years including.

A 1939 platinum Patek Phillippe watch for US$4,026,524 in 2002

In 2005 they ran a "thematic" auction for the Vacheron Constantin brand which reached a total sales value of US$15,000,000.

These world beating auction records ignited a passion amongst collecters who stared digging around in their closets, and other peoples closets, to find old mechanical wristwatches. Such has been the interest in this type of sale that values have continued to climb especially for rare and limited edition watches. All the big names are represented and it could be said that such interest has attracted many corporates to the business of owning and selling watchmaking companies. Many of the big brand companies being sold to the global corporations much like any other bouyant business activity.

The price of anything sold at auction is determined by the buyers of course. In recent years a number of bidding wars have broken out for big name watches. Determined bidders have fought tooth and nail to secure product that will complete or enhance their existing collections.

One sure fire way to double the price you get at a watch auction is to provide all the original packaging, sales documentation and of course have the watch in top condition with the original strap.

As with all "antiques" the provenance of a watch can add substantially to its value. Keeping a detailed record of previous owners can be useful. A watch owned by the President of the United States, the Queen of England or other such notable celebrities can have a huge bearing on the value of a watch too.

As an example of this, Albert Einstein's Longines watch, was sold at auction in 2008, for US$596,000.

Mahatma Ghandi's Zenith pocket watch, along with his glasses, sandals and a bowl, sold in March 2009 for US $2,096,000!! Not bad for a man who led a humble life.

So next time you are clearing out the vault, check for any mechanical watches. If you are very lucky, you may find the diamond watch you gave to your Ex on their 30th birthday... although to be real, that's probably long gone!

What Makes a Collectible Watch Valuable?

The Classic Elegance of the Longines DolceVita Ladies Watch

The Longines DolceVita wristwatch is a truly elegant ladies wristwatch, designed along class lines, thereby giving it a timeless beauty. The DolceVita ladies watch is for those who desire the best that Swiss manufacturing techniques and design but at an affordable price.

The DolceVita collection of watches by Longines is inspired by the neat, trim lines of the 1930s with the heady, glamorous style of the 1950s. The design of the DolceVita wristwatch is a stylish synthesis of the two forms into a beautiful ladies watch. The style of the ladies DolceVita by Longines is timeless; a timepiece that could have been worn by 1950s film stars through to today's screen idols. La Dolce Vita - the Sweet Life - certainly does sum up the ethos behind the design of the DolceVita ladies watch by Longines.

The casing of the Longines DolceVita is of a rectangular shape. Nearly all the casings in the DolceVita collection are adorned with diamonds. The octagonal shaped crown adds distinction. Most comprise a quartz movement, either the L178 or L963 from Longines both of which have an accuracy of -18/+18 sec./month. The L178 movement has 11 jewels and a battery life of 18/29 months: the L963 has 5 jewels and a batter life of 29 months. However, Longines hasn't forgotten its past of hand manufactured watches and so a number of Longines DolceVita cases house a fine self-winding mechanical movement - providing the time of day and the date

There is a choice of faces in the DolceVita collection. You can choose a simple black face with Arab numerals positioned at 12 o'clock or positioned on every quarter hour. Or, you choose a white dial with very elegant hour markers. There is also a DolceVita with a pink mother-of-pearl face. Each watch in the Longines Dolce Vita comes with subdial for the seconds at 6 o'clock position.

The case of the Longines DolceVita watch is stainless - although one model does offer a gold case with matching gold strap. All watches come with scratch-resistant, sapphire crystal and are water resistant to a depth of 30 meters.

The strap of the DolceVita is either a linked stainless steel strap or a lacquered leather strap in black or white - the white strap combined with the simple white face and diamond adorned stainless steel case is particular feminine.

For those who want a Swiss ladies watch that combines sleek contemporary lines with a timeless glamour, the Longines DolceVita is a perfect choice. This watch is definitely for those who appreciate Swiss quality wristwatches that are sophisticated and urbane.

The Classic Elegance of the Longines DolceVita Ladies Watch

Longines - A History With Distinction

Based in Saint-Imier since 1832, Longines has a long and prestigious history. The story begins with Auguste Agassiz getting a job in Saint-Imier as a trader of watch parts. At that time it was common practice for blank components to be sent out to craftsmen who worked at home. He eventually took over the business, but it wasn't until his entrepreneur nephew Ernest Francillon joined the company that Longines really started. Ernest's big idea was to gather the makers of all these components together under one roof, and so in 1866 he purchased land at Les Longines, or 'long and narrow fields' in the local dialect. By 1867 he had convinced an assortment of piecemakers to work in the new factory, and their first in house movement was produced, along with the Longines name, and winged hourglass logo to defend against counterfeits. This logo would be registered as a trademark in 1880, the oldest watch brand logo in existence.

From the start the Longines brand received commendations and awards, Francillon returning from the Paris World Fair in 1867 with a bronze medallion for the watch. Right until 1929, Longines could claim the title 'Leading Prize Winner' at the World fairs, and their premises were continually being upgraded to allow better facilities. By 1911 the company employed over 1100 people, and was selling its watches worldwide.

The company gradually built up a close relationship with sporting events, and timed the Olympic Games fourteen times. They also built strong connections with skiing and equestrian events, as these best reflected their company motto: 'Elegance is an attitude'. They have timed 31 Tours de France, over a hundred Show Jumping competitions in Europe and North America, and is the official Timekeeper at the Roland Garros Tennis grand Slam Tournament,.

But Longines isn't a sports watch brand. The company have also provided watches to the International Aeronautics Federation, becoming their official supplier in 1919. Charles Lindbergh set off on his first non-stop crossing of the Atlantic with a Longines on board, timing the crossing at 33hours and 30 minutes. Longines watches were also worn by Amelia Earhart, and in the 1930s it was Longines who patented the Flyback Chronograph.

Because of their early expansion, Longines watches have been widely sold, with the company producing their 30millionth watch in 2001. Of course, with 30 million Longines out there, there's no reason you should miss out. Watchfinder has a wide variety of pre owned Longines watches on its site for very reasonable prices, and the company has never compromised its motto. All Longines are an example of elegance, be they classical or contemporary in their design.

One of the latest Longines watches has a more classical look, and although it is a chronograph, the new Column Wheel Chronograph follows their motto to the letter. With a stainless steel case and black crocodile strap, it is elegant and sophisticated; a watch for the Longines connoisseur.

Longines - A History With Distinction

Longines Watches

Longines is another Swiss-based watch company. Also founded in the 1830s, it holds the oldest registered watch company logo. Though currently owned by Swatch, it was founded by Auguste Agassiz in Saint-Imier, Switzerland. When Agassiz's son Ernest Francillon took over in 1862, he turned the company into a true business. The company's name comes from the tracts of land purchased by Francillon, near a place called Les Longines.

The company's first watch debuted in 1867, and they continued successfully from there, creating their first wristwatches in the early 20th century. 1912 was a big year for Longines, as they began to move away from round watches and experimented with more daring shapes. They also premiered their creation of automatic timing at the Swiss Federal Gymnastics Meet in 1912. Another landmark for Longines was in 1927, when their timepieces were used in Charles Lindbergh's transatlantic flight. In 1952, their Photogines device was used in equestrian sports, as it was the first device that could keep time while also visualizing the finish line.

More recently, Longines celebrated its 175th anniversary as well as the creation of its 30 millionth watch. Today, Longines has ten collections for men and seven for women, with watches ranging in price from 400 dollars to 3,000 dollars. They use materials including gold, mother-of-pearl, stainless steel, quartz, and leather. Their watches are desired as a mark of old-world taste and distinction.

If you are looking to collect timepieces, or wish to get a nice watch for those special occasions, nothing beats a Longines - Timeless style guaranteed to invoke desire from your peers.

Longines Watches

The Best Place to Shop For Authentic Watches in Kuala Lumpur, Malaysia

Are you looking for the best place to shop for Rolex, Chopard, Longines, Tag Hueur and more authentic designers watches in Kuala Lumpur? Well, i have the answer here for you.

The Pavillion, Kuala Lumpur i must say is your one stop destination if you are searching to buy watches.

At one end of the Pavilion shopping mall building, you can find a number of boutique selling luxury watches. There are Rolex and Tudor watches boutique one the second floor. Sincere Watch Boutique is situated opposite to a jewellery store where you can find luxurious Girard-Perregaux, Vacheron Constantine, and annex to the boutique, is where the two Storey Mont Blanc boutique operates. Mont Blanc, also famous for its pen and accessories is a must visit. This is the only such boutique in Kuala Lumpur or this region besides its Singapore branch.

The famous Louis-Ulysse Chopard originated form Sonvilier, in the Swiss Jura or better known as Chopard is also situated next to these stores. I wonder if Chopard Mille Miglia Classic, my personal favourite of Chopard was on display. I did not have much time at that particular hour to really walk into all these boutique. It will be included in my next visit. But from what i see on the window display, the offer was more towards catering ladies watches segment.

In the Pavillion also there is this Watatime boutique where you can find most of the authentic watches such as Omega, Ebel and Longines watches which has high market demand. Tag Hueur boutique is also situated near these luxury boutique but on a different floor.

The Swiss watch industries is currently experiencing decreased for four month in a row with exports dipping down to more than 22.4 percent according to reports on Reuters, but that is another issue. Basel 2009 has recently saw the launch of many new watches from luxury brand.

The Pavillion, Kuala Lumpur is a must visit for watch enthusiast, especially if you are seriously looking for luxury and authentic watches or just to enjoy window shopping. It is also a destination for luxury jewellery shopping.

The Best Place to Shop For Authentic Watches in Kuala Lumpur, Malaysia

Guides for Maintaining a Longines Gold-Plated Watch

As one of the most experienced and greatest Swiss watch manufacturers in the world, Longines produces magnificent timepieces for watch collectors and watch lovers. The price of a Longines watch is very high, especially a gold-plated watch. Usually a person buys it for collecting instead of daily wear. Still there are some people who buy it as a daily wear to show off their wealth. Either buy such a watch of high price tag for wearing or for collecting, it is necessary for people to maintain it well as it is precious. There are some guides for the owners of a Longines gold-plated watch to keep it well here.

Keep the watch dry and clean. It is better for people to wipe the timepiece with corduroy cloth. This can be done once a week. If there is sweet on it, is should be cleaned and dried as soon as possible.

The gold-plated watch should be kept away from touching hard surfaces. As we know, the layer of gold polish is too thin to broken. To keeping it away from touching hard surfaces is to avoid scratches.

Keep the watch away from chemical substances such as liquid gas, sulfur soap and emissions. These substances are harmful to the watch. They will remove the gold plated layer of the timepiece.

Clean it. The cleaning is not as easy as cleaning other watches. It is better for people to smear a tiny drop of plain toothpaste on the cloth which is used for cleaning the watch. The gold-plated band should be rubbed first. Then rub other parts of the timepiece. After that, use a wet new cloth to rub the watch again. Make sure to rub the toothpaste. Then use it soft cloth to dry the watch. The watch will look new after cleaning.

A Longies Gold-plated Watch is precious not only because of the high price, but also because of the reputation of Longines. By following the above methods people can surely keep it well.

Guides for Maintaining a Longines Gold-Plated Watch

Tissot T-Touch Watch Technology

Tissot T-Touch technology is an innovative watch technology that uses tactile sensitive watch crystals to operate their watches. The technology was developed by Tissot Watches, a company founded in 1853 in Le Locle, Switzerland where the company is still located. The Tissot Watch brand is now part of the Swatch Group, which is the largest watch company in the world. They are the maker of other fine Swiss watches such as Omega, Rado, Calvin Klein, Longines, and Pierre Balmain.

Most of the T-Touch models come with a chronograph, compass, two alarms, perpetual calendar, altimeter, thermometer, and barometer. Several models have both analogue and digital readouts. The T-Touch technology allows the user to touch various locations on the crystal watch dial to engage the particular feature.

To activate a feature, the user taps the touch sensitive sapphire crystal dial which has the name of the functions on the perimeter of the dial. Touching the centre of the dial will also allow the user to cycle through the different settings such as time zones, date, and other functions.

Another innovation that uses the T-Touch technology is incorporated into the Tissot Silen-T watch. The Silen-T allows the user to obtain the time by touching the screen and receiving silent vibrations. These vibrations provide the hours and minutes. By receiving the information in a discrete manner, it allows to the user to avoid the awkward situation of constantly looking at the watch to determine the time. The Silen-T watch is a great watch for those visual impairments. The Silen-T model also includes many of the other standard functions of the T-Touch Technology.

The Tissot T-Touch technology is available in over 40 styles and models within the family of T-Touch watches. Tissot Watches have always been known for their fine craftsmanship, stylish designs, and technological innovations. Their different collections of watches are versatile. They can be worn in a variety of settings from the boardroom to hiking in the woods. They were the first company to mass produce pocket watches yet they still retained their reputation quality workmanship and innovations.

Tissot Watches are the Official Timekeeper and the Official Watch of NASCAR. They have developed the T-Touch NASCAR which uses the T-Touch technology.

The T-Touch technology is an innovation that has made Tissot watches very popular with contemporary audiences. In addition to being fashionable, they are practical for a variety of uses. It remains to be seen what Tissot will come up with next and what additional features they will employ in future generations of T-Touch technology. It is bound to be something that will keep Tissot on the cutting edge of watch technology.

Tissot T-Touch Watch Technology

Discount Luxury Watches

When one thinks about luxury watches, they don't often combine that thought with the word discount. However, even in these trying economic times, it is possible to own a piece of affluence. Discount luxury watches are available. This means that stores and websites are selling actual luxury watch brands like Longine, Movado and Omega far below their normal retail value.

Elegance is the first word that comes to mind when one considers stepping up to a watch brand that connotes luxury. It is impossible to complete a classic business wardrobe or evening wear without the proper accessories. You need to have a watch that shines forth its opulence and declares that you are someone who knows what real taste is. The price, however, doesn't have to match the wealth emanating from the article.

When someone wants to upgrade their personal style, or finds that the luxury watch they are wearing has gone out of style, they want to purchase something new. Also, there are watches that have been in the jeweler's inventory too long, and have either lost their prestige or style. Sometimes, manufacturers decide that it is time to implement a new line. When this happens, they have to discount their old lines. All of these methods can provide an opportunity for you to purchase an exquisite specimen for far less than you normally could.

Diamond watches never lose their appeal. Luxury timepieces with genuine Swiss movements are also always en vogue. Look and function are the most important criteria when selecting a chronometer. A new watch has to have the right image for the occasion and be able to run reliably for a long time. A night out is not the same as a business meeting, and neither is the watch that accompanies either situation.

Business watch styles are generally more functional and less ostentatious. They give you the correct time, but they also convey a sense of purpose and intent. You wouldn't want a flashy diamond-studded timepiece adorning your dark power suit. Neither would you want a serious, multi-function, leather and steel wristwatch on a fun night in Las Vegas. Showing that you have the acumen to wear the right watch is as important as choosing the right fork for your olive.

When you are a junior executive, you need to have an exact perception of style. Moving up in the company means that you must impress in every area of your person. If you are not able to present the image that the company and their clients expect, you are not going to achieve lasting success.

Whether you wish to sport the watch on your wrist or in a pocket, there are many styles and brands available today at discount prices. A little bit of research and perseverance will allow you to acquire one of these lavish standards of dress at a price that won't empty your piggy bank.

Discount Luxury Watches

This Year's Holiday Season Is All About Game Consoles and Luxury Watches

Ah, the holiday season. Time for peace on earth and goodwill towards men - unless you get in the way of a last-minute shopper. If you haven't gotten your holiday shopping done already, now's the time to start. Whatever holiday you celebrate, it's the time of year to exchange gifts - here are some ideas to get you started:

A Game Console

Game consoles have come a long way since the days of Pong. You can watch movies, listen to music and, of course, play games on them - but not any ordinary games. The video games that are coming out these days look better than some movies being made. Look into the Wii, Xbox 360 and PS3, all of which allow streaming from Netflix's Instant Watch as well.

An E-reader

E-readers have technically been around for about 40 years, but didn't really blow up until recently. They've been criticized - and feared - as the downfall of the paper book, but regular books seem to be doing fine. E-readers are perfect for voracious readers don't want to cart around a bunch of books, magazines and newspapers. Look into the Amazon Kindle, Barnes and Noble Nook and Apple iPad, which is actually a tablet computer with an e-book function.

A Luxury Watch

Designer are perfect for those who take looking good seriously. There are thousands of possibilities when it comes to luxury watches; it would be impossible not to find something. Look into Longines, Raymond Weil and Gucci watches; these companies supply some of the most beautiful luxury watches in the industry.

A Vacation

Set up a vacation package complete with air- and hotel fare, as well as gift certificates for nearby vacations and attractions. Find out which places the recipient has been wanting to visit, or if you're worried you won't be able to get enough details (such as when he or she will be able to take time from their everyday schedule) load them up with gift cards for airlines and hotels that they can use at their leisure.

Gift Card

On that note, gift cards generally make great gifts. It might seem like a cop-out, but it's actually the best (and yes, easiest) way to make sure the recipient gets exactly what he or she wants or needs. It might even be necessary in the case of people who like to remain cryptic when asked what they want, or put on a show about how you don't need to get them anything. If you don't already know, find out the recipient's favorite store, or get a Visa or Amex or Mastercard gift card - they can be used at any store that accepts those credit cards.

These gifts are just the tip of the gift-giving iceberg, though a luxury watch or e-reader is heartily recommended. Look for the dozens of "Top Gifts of 2010"-style lists that have hit the web, designed especially to help those of you who are a little lost when it comes to buying gifts.

This Year's Holiday Season Is All About Game Consoles and Luxury Watches

Omega Watches and the Olympics

Omega is the official timekeeper of the 2008 Olympics in Beijing, China. It only makes sense that Omega watches keep track of the times in the Olympics, as Omega invented the first stopwatch ever in 1898. In 1948, Omega also created the world's first photo-finish camera. Even the Swim-O-Matic touch pads at the Mexico City 1968 Olympic Games were made by Omega. As Omega keeps progressing the way the Olympics can enhance timekeeping, they continue to be the official timekeeper for the Summer Games.

Over many different time periods, the technology used to time events at the world Olympic Games have gone through the a variety of stages which include: manual timing, electro-mechanical timing, electronic-quartz timing and the broadcasting of live results. Timekeeper sponsors throughout the modern Olympic Games include Longines, Heuer, Omega, Seiko, and Swatch.

During the 1896 Athens Olympic games, a manual chronograph by Longines became the official timekeeper. It wasn't until 1932 when Omega became a sponsor and the official supplier of time for the Olympic Games in Los Angeles, and continued until 1964. Seiko, one of the early companies to explore quartz movement technology, became the official timekeeper for the Tokyo Olympic Games in 1964. As well as ending the monopoly of Swiss timekeepers at the Olympic Games, Seiko's designation bore witness to the importance of quartz timing technology.

The emergence of microelectronics brought about a revolutionary breakthrough for the timing of sports. In particular, the advent of computers and software equipped sports timers with more precise and perfected functions. In addition to being shown on the scoreboard, it was a very big deal when athletes' times could also be shown by video and used for radio and television.

By the year 1972, Omega and Longines co-founded the Swiss Timing Company, which focus in the manufacture of timers for the Olympic and other sporting events. Interestingly in the same year as the Swiss Timing company was founded, the Munich Olympics were held. These were the first Games to introduce the geodimeter and electronic timers with 1/1000th-second accuracy.

At the 2008 Olympic Games, Omega will be timekeeping again, and, just as important, data handling. They will be presiding over 302 events in 28 different sports at 37 far apart venues, principally at the already famed "Bird's Nest" main stadium in Beijing itself. Omega will be deploying 450 on-site technicians to handle over 450 tons of equipment, to service 70 scoreboards for the public's view, and 322 sport-specific subsidiary scoreboards, involving more than 175 km of cables and optical fiber. Omega has proved that it has the capabilities to do a great job timekeeping at the Olympics, and it sounds like they will be up to the task again.

Omega Watches and the Olympics

Longines Wristwatches - The 2010 Spring and Summer Version

Especially favored by women, Longines wristwatches of the 2010 spring and summer collection have been launched to Chinese market with classic and innovative design, adding more charm to the elegant wardrobe of the fashionistas. Below, I particularly selected out two kinds of them to discuss.

Longines Sports Legend Submariner, artistic and personalized

Classic black going with rose gold creates extraordinarily artistic air and personalized charm. Golden light burns the seasonal fashion, generous as well as modern. Longines sports legend submariner features 18k rose gold case of 42mm, sapphire crystal glass, pure black dial with white markers, Arabic numerals at the positions of 12, 9, 6 o'clock, date display window at the position of 3 o'clock and luminous markers and hands. Housed inside is the automatic movement. It is finished with black genuine alligator leather strap, waterproof to 300m. This kind of wristwatch is not only elegant and classic but also functional, especially suitable for gentlemen. It is good-looking to match the sports or casual wardrobe, unconsciously popping out your extraordinary taste and intellectual insight. It comes with the item number of L36748500 at a price of RMB 56,400.

Longines Conquest Submariner with Microsky display, modern, exquisite and innovative

Designer wristwatches with bright color and generosity are destined to attract people's attention. This exquisitely crafted submariner is really modern for its Microsky dial in blue color, romantic and imaginable. Suppose you are addicted to diving or sea traveling, this professional wristwatch with extraordinarily excellent functions should be you ideal option. Moreover, its sports air makes it suitable for daily wearing. At any occasion, it can accentuate the vigor and optimistic personality of the owner.

This kind of wristwatch is characterized by stainless steel case, ocean blue dial with Microsky, blue single rotating submariner bezel with embossed numbers, rotating back and screw-in watch crown with guards. The men style has a case of 39mm and is equipped with automatic movement. While, the lady style has a case of 39.5mm and comes with quartz movement. Both are finished with steel bracelets, waterproof to 300m. By the way, the two versions respectively come with the item numbers of L36754966/L32754966 and the prices of RMB11, 300/RMB9, 300.

Longines Wristwatches - The 2010 Spring and Summer Version

Longines Watches - A Review Of The BelleArti Collection

The Longines BelleArti watch, though based on an older collection, comes with subtle modern styling that gives it a contemporary lift without abandoning its previous incarnation. It is an elegant ladies watch that comes in various configurations that will suit all tastes and budgets. I have only one criticism of this collection but, overall, I like the timeless elegance of these timepieces.

The watch does have a certain timeless elegance that owes much to the 1920s. Out of all the Longines watches, the BelleArti is perhaps the most feminine. To my mind, the most sophisticated and alluring of ladies watches should be rectangular in shape; somehow, round dials just seem to lack a certain something, perhaps round dials look their best when a little larger. All Longines BelleArti watches are rectangular with a slight curvature that allows them to sit on the wrist perfectly.

I do have one criticism though, and that is that all of the watches in this collection have quartz movements. I would have liked to have seen at least a few models with mechanical movements, perhaps even an automatic or chronograph version. I know that the case of mechanical movements, especially chronographs does have to be a little larger to accommodate it, but I think that the overall feminine style of the watch would not have been compromised with a larger case.

Most of the watches in the collection have white mother-of-pearl dials although some come with black lacquered dials. Also, each has a resistant sapphire crystal with a non-reflecting coating inside and is water resistant to about 30 meters. The casing size varies from between 15.90 x 31.50 mm to 27.30 x 54.60 mm.

A feature that appears on most of the watches is a seconds subdial at 6 o'clock; it's square in shape. The hour and minute hands are 'Cathedral' shaped and come in stainless steel, gold and blue to match and complement the colors of the casing and dial.

Some of the Longines watches in this collection are adorned with diamonds. Depending on the model, the diamonds have a total weight of between 0.5 and 2.0 carats. The diamonds are not mounted on the dial but on the bezel of the watches.

Unusually for a watch collection, each watch features Arabic numbers on all hour markers, except at the 6 o'clock where the second subdial is located. There are no models that feature either Roman numerals or just plain hour markers.

Which model you choose and what case finishing, dial color and strap is a personal matter. However, if I were to buy one of these Longines watches it would have to be model reference: L2.501.0.83.8. It has a stainless steel case, white mother-of-pearl dial with 42 Top Wesselton VVS diamonds (0.548 carats) mounted on the side bezels. It also comes with a blue Jean's strap. I know this sounds very unsophisticated but the 'denim' bracelet perfectly complements the blue hands and steel casing while the whole ensemble looks very feminine but with a youthful charm.

Longines Watches - A Review Of The BelleArti Collection

Watch Companies Use Communication Technology to Get Their Message Out

During the early days of watch production, watch makers relied almost entirely on their reputation. By offering the timeless qualities of craftsmanship, durability and good value for the money, many watch makers were propelled forward. Those watch makers who tried to profit by cutting corners and offering shoddy goods saw their reputations and their bank accounts suffer as a result.

One might say that the early watch business was driven customer by customer, sale by sale and watch by watch. Marketing to professionals such as scientists, pilots and other figures of authority helps to create an aura of credibility.

In the mid eighteen hundreds new methods of mass communication were sweeping across the business world. Europe and North America were two of the world major markets and trade between the two regions was bustling. Books, which had long been available to the elite classes, were becoming ubiquitous as the number of public libraries grew. Newspaper circulation was soaring, as more people became literate, learning to read and write.

During this important era in the development of communication systems, Samuel Morse introduced the telegraph, which allowed news and other information to travel great distances in near real time. The distance was greatly increased by the laying of the transatlantic telegraph cable, which connected North America and Europe.

By the eighteen sixties, everything was in place for a major revolution in how sellers communicated with buyers. As newspaper and magazine circulation grew, merchants and publishers saw the enormous potential in print advertising. This growth potential was not lost on watch manufacturers.

This potential expanded yet again with the introduction of the radio and the Bulova Watch Company was quick to jump on the technology bandwagon with a series of brilliant public relations moves. This strategy helped to rewrite the book on promotion and marketing strategies that included being a pioneering force in the use of radio advertising.

Another stunning promotional success initiated by Bulova included sponsoring the trans-Atlantic flight of Charles Lindbergh which captured the attention of people on both sides of the Atlantic aided by the telegraph and radio. These initiatives were made possible only by the development of mass communication technologies.

More than any other communication technology, television by far has had the greatest impact on how producers get their message to consumers. The advertising slogan it takes a licking and keeps on ticking has helped make the Timex brand world famous as a producer of reliable and stylish watches that are also very affordable. Made popular during the nineteen fifties and early nineteen sixties by television personality John Cameron Swayze, the innovative campaign took full advantage of television. Television was unsurpassed as an advertising medium that added impetus to the power of the demonstration.

Viewers were treated to a host of different scenarios, which tested the capabilities of the Timex during what was often billed as a torture test. The watches were strapped onto the blades of outboard boat motors, dropped into the water from heights as far as sixteen hundred feet and shown on camera to still be running. The company even strapped their watches to the backs of sea turtles and cliff divers in Mexico to prove how rugged these timepieces could be.

The Olympic Games and other major sporting events like World Cup Soccer have always drawn worldwide media attention and timepiece manufacturers have competed for the right to have their timing systems used to time various sporting events. Watch companies like Longines and Bulova have had long relationships with the Olympic Games and are examples of using the highly successful marketing strategy of product placement.

Watch Companies Use Communication Technology to Get Their Message Out

Longines BelleArti Review

Longines subtly had the best of classic watches and created BelleArti for women with charming fashionable appearance. Longines blended artistic aesthetics with fashion style and launched BelleArti in 2006. BelleArti is inspired by Longines vintage edition of 1929 and combined decoration art style in 1920s with modern aesthetic design. Perfectly interpreting classic and elegance, BelleArti sports a kind of permanent and ultimate feminism.

From last century, Longines began to blend art aesthetic and fashion style into wristwatch design and launched several avant-garde wristwatches of unique styles. In 1920s, in particular, Longines set stage for several main fashion trends, including geometric decoration art style and all kinds of interesting and avant-garde case shape. The small-size tonneau wristwatch launched by Longines gained extensive response from the market. From then on, the new age of female wristwatch was born.

The BelleArti distinctive rounded circular arc case model and unique design of artistic aesthetic feeling were the fruits of Longines professional technology and won several big wristwatch awards. New BelleArti models continues Longines' consistent elegance and presents the brand's new image. Using traditional and modern techniques, it smartly combines geometric shape with smooth lines and thus puts forward charming watches.

BelleArti is available in four sizes for choice and carries quartz movement. The limited edition may takes power from manual winding mechanical movement. BelleArti may be crafted from rose gold or stainless steel: case has exquisite knurling design, revealing the vintage taste of 1920; the case and four lugs features elegant arch design which brings excellent comfort on the wrist. BelleArti also offers gorgeous diamond model.

BelloArti adopts simple dial design. Either bright mother-of-pearl dial, classic silver dial or mysterious black dial, BelleArti always reveals consistent simple beauty. The modern mirror face dial of strong modern style and jewelry-inlay dial of geometric design underline the innovation spirits of Longines. BelleArti uses blued stainless steel hands or rhodium plated hands. Some models may have small seconds indicator.

BelleArti may comes with satined strap or leather strap, the former brings gentle visual effect while the latter injects watch with more classic taste.

Longines BelleArti Review

Authentic Longines Men's Dress Watch - Facts and Tips For Buying

Nowadays, authentic Longines men's dress watch is hard to find. But they are one of the most famous and durable watches. They are known as one of the finest watch with sophisticated design and detail.

There are many kinds of styles made for Longines and they are made of impeccable designs that crate innovative and creative timepieces. Even the dials were made of good materials and some were surrounded with precious stones like rose gold, sapphire, and many more. All of these enhance the beauty of the watch that makes it perfect and attractive to use.

Different styles for the number were used as well like black Arabic numerals, black roman numerals, and many more. Authentic watches for this brand uses great buckles, expensive bracelet that signifies the true authenticity of the watch and truly declares the value of the watch.

However, this watch have few numbers in the market nowadays, and they would really be costly. You may be able to find them used or reconditioned too. If you are a vintage watch collector then surely Longines men's dress watch will surely impress you because they have extraordinary look that totally differs from our present model watch today. Although there are just few things that you must consider before buying a vintage watch like this:

* Check the condition of the watch

* Check if the watch is authentic or original from Longines

* Check for the logo the projects the authenticity of the Longines watch

* Check the dial cases, it could possibly show some signs of deterioration. In this case, the value must be a little lower

* Check the bracelet, it may exhibit or show signs of wear. It will reflect how the watch was used and taken care well of.

* If buying online, check the reviews of the customer

* Buy from a trusted person or dealers to avoid scams or bogus items.

Authentic Longines Men's Dress Watch - Facts and Tips For Buying

How Men Can Dress Better - Designer Watches and More

Looking good ain't easy. It takes time, dedication and money to step your style up a notch. But that doesn't mean it can't be done. And I'm here to help.

1. Shoes: My momma always said you can tell a man by his hair, his nails and his shoes. So if you want to impress the ladies, buy a nice pair of brown loafers, and more formal black dress shoes, keep your nails and cuticles trim, and comb your hair. With two pairs of shoes you can wear one comfortably every day, and reserve the other for special occasions.

2. Pants: Some nice slacks can really improve your wardrobe, along with a pair of dark jeans. When you're shopping, make sure to try on the pants with shoes that you will wear with them; don't shop for dress pants with sneakers on. Don't wear them too tight, and don't wear them too loose, a pair that fits well will be somewhere in the middle. Pleats can make you look fat if you have a paunch to begin with, but for leaner men, on cords and khakis they can be a good look.

3. Shirts: Collars and buttons are a great way to look classier, but that doesn't mean that there aren't t-shirts that look good. A vintage shirt, or even a more muscular, tight fitting tee will preserve you a laid back, chic manner.

4. Sweaters: Cardigans are a great look and you can pair them with a tie or a bowtie if you want some funky class. Cashmere sweaters never go out of vogue and they last forever if you take care of them.

5. Jackets: When investing in jackets, you will want a blue blazer, a black one, and maybe a camel hair coat for the winter. When you buy a suit, you can often get away with wearing a jacket and jeans, if you want to diversify outfits.

6. Overcoats: A leather jacket is also a great investment, and will look flattering in the spring and fall.

7. Accessories: Jewelry on men isn't a good look unless you're Italian or you're wearing a nice watch. Longines mens watches and Baume & Mercier watches, Weil watches, or a Movado watch or Ebel watch are all very complementary to a fine wardrobe. Cufflinks are another classy accessory that you can add to a dress shirt for some pizazz. Designer shades can be overpriced, but certain brands are worth the little bit of luxury to be able to wear nice sunglasses.

Always go for quality over quantity. This is a very European practice. Investing $100 in a gorgeous shirt will get you more compliments than wearing five or six cheap tees. Finally, you will probably want to invest in a cologne that will mingle with your scent to produce a unique, delicious flavor. Smelling nice is the last step in dressing well, and I like to wear a scent that's unplaceable, whether by mixing two colognes, or spending a little extra to get something you can't find at the mall.

How Men Can Dress Better - Designer Watches and More

Longines Evidenza Collection

All touching classic watches have the same feature: exquisite surface treatment and charming distinctive image. Longines Evidenza is inspired by watches designed by Longines in 1925 and has iconic tonneau shape invented in 1911. Longines Evidenza just brings us back to the elegant, comfortable and untrammelled 1920s featuring distinctive luxurious car, unrestricted living style and carefree and elegant attitude.

Longines Evidenza blending simple style of 1920s with modern excellent watch-making techniques, creates a brand-new series of precise performance and permanent elegance.

No one can forget the golden days of 1920s. In that age, there was a huge wave for freedom and progresses which greatly influenced artists and designers. Art and fashion masters began to get rid of long-term hedge and developed exquisite yet simple styles on wristwatches. Logines Evidenza just depicts the huge changes either on the custom or style in 1920s.

Longines Evidenza collection wins people's hearts by its elegant and classic appearance. Swatch Group , with its powerful resources, also endows Longines Evidenza with all kinds of precise and practical functions, from standard three-hand model to chronograph, power reserve indicator, large date, moon phase, and even the full calendar moon phase chronograph combining the beauty of astronomy and speed. These functions are interpreting the great wisdom of countless ancestors.

Either crafted from nice polished stainless steel, 18k gold or rose gold, the tonneau case of Longines Evidenza is equipped with anti-scratch sapphire crystal glass whose arched shape enhances extended lines of the case. The silver or black dial applies Arabic numerals or Roman numerals with blued stainless steel willow-leaf-shape hands. It may comes with stainless steel bracelet or top-class brown crocodile-skin strap. The stainless steel series offers a gorgeous model set with VVS top-class diamonds: the ladies watch is set with 156 VVS top-class diamonds amount to 1.48 carats while the men size is adorned with 169 VVS tip-class diamonds amount to 2.53 carats.

Longines Evidenza is powered by manual winding mechanical movement or precise and convenient quartz movement. As for the basic model with mechanical movement, the lady watches carry L595 movement with 20 jewels and central seconds while the men watches take power from L615 movement with 30 jewels and small seconds subdials. Both model has a power reserve of 46 hours.

Longines Evidenza Collection

Longines Watches - The Insignia of Timeless Elegance

Elegance. The one word that sums up the essence of Longines watches. Every watch from this brand is a piece of art that reflects tradition, precision and class. Across the world people of 130 countries cherish this luxury watch brand whose emblem is the winged hourglass.

You'll be spoilt with choices while shopping for Longines watches. It has a mesmerizing collection both in the designer men's watch category as well as women's watches. Here's a little advice if you want to buy one. Start with the Heritage collection which the brand has created due to its rich watchmaking heritage. The Elégantes de Longines line is inspired by the Art Deco movement of the 1920s and 1930s; the Présence Heritage series has the classic pocket watch designs adapted into wristwatches. The Conquest Heritage, Silver Arrow and Flagship Heritage lines celebrate the golden age of traditional mechanical wristwatches. Each heritage watch is designed aesthetically with round metal dials mounted on leather or synthetic straps. Timeless in appeal, these luxury watches are true reflection of royalty and class.

Next we move on to the newly introduced Longines Prima Luna collection. Designed using delicate lines, a soft-looking dial studded with diamonds, this watch collection is inspired by the brilliance and purity of the moon. These watches are sure to seduce the modern age women who look for sophisticated style.

For your sporting spirit there is the Conquest collection. This designer watch collection is the finest example of bold styling meeting daring technology. Flaunting a futuristic design, this series of Longines designer watches blends steel with ceramic so that you get a graceful and long-lasting timepiece. The Conquest collection has high technical precision to serve the needs of demanding sportsmen and women. A preferred luxury watch, it goes well with your party wear as well as sportswear.

If you believe in tradition try the La Grande Classique de series. Though with changing times Longines watches have evolved in aspects of design but the slim, sleek La Grande Classique de case profile remains unchanged. These designer watches still carry the old classic charm and elegance, which perfectly blend with modern trends of fashion.

Creating memorable timepieces since 1832 Longines is a Swiss brand based at St Imier, Switzerland. It is committed to making elegant designer watches both for the fashion as well as the sporting world. So go ahead gift yourself a Longines watch. It is the best way you can pamper yourself!

Longines Watches - The Insignia of Timeless Elegance

Bad Omega3 Pills and How to Avoid Them

As omega3 pills are one of the most popular and effective supplements on the market today, it comes as no surprise that the market is flooded with them, and the majority will be ineffective, overpriced and sometimes contain contaminants. Here's how to avoid them and find the very best.

Bad omega3 pills tend to be low in the main essential omega3 fatty acids DHA and EPA. Recent research shows us that it is DHA that is responsible for most of the benefits and should be present in much higher amounts than EPA.

Look to be getting at least 250mg of DHA per capsule to get the many benefits including prevention of heart attacks, lower cholesterol and improved brain function and mental well-being, to name a few.

Recent research from the University of California shows great promise for omega3 pills to help in the fight against breast, colon and prostate cancer, while British researchers have found they can slow or halt AMD, or age related eye disease which affects many of the over 50's.

Poor quality fish, bad handling and incorrect storage all lead to stale or rancid oil. You can test the quality of a fish oil supplement by cutting one open and smelling, there should only be a faint ocean scent and nothing else.

You should never have any fishy burps or repeating with a good oil and in fact the one I personally take daily is guaranteed to be the purest on earth and no fishy burps - guaranteed!

On the purity side of things, it is vital that your chosen supplement has undergone molecular distillation to remove such impurities as mercury, lead and PCB's. These potentially harmful toxins exist in many bad supplements as it is an expensive process and cuts into profits.

The result of this process is concentrated pure omega3 pills with higher levels of omega3 to provide you with more benefits.

This process and the quality of a supplement does not mean only the most expensive are the best! In fact it's quite the opposite with many $40 a month bottles containing far less DHA and more contaminants than a bottles costing less than $20 a month, which is more the price you should be paying anyway.

Now you know about bad omega3 pills and how to avoid them, you can confidently choose the best quality ones and start enjoying the many incredible health benefits they provide.

If you would like to learn more about the high quality DHA omega 3 supplements I personally take daily, visit my website today.

Bad Omega3 Pills and How to Avoid Them

Omega-3s: What Are They and Why Should You Care?

Have you heard of omega-3s? Probably. Today you see them everywhere on all kinds of food products advertising 'rich in omega-3s'. What are omega-3s anyway, and do you really need them? The answer to the second part of that question is, ABOLUTELY. But why do we hear about omega-3s all the time? The answer to that is because most people today don't get enough. Before I get into why that is, let's look at what they do.

Omega-3s are one type of polyunsaturated fat that are called 'essential fatty acids' that you must get from your diet or supplements because your body can not make them. Another type of essential fats are the omega-6s. What is very important is the ratio that you get between omega-3s and omega-6s. You really need to be eating these in about the same amounts for your body to function optimally.

This is because these two types of fats have opposing functions and compete with each other in many physiological processes. For example omega-6s lead to inflammatory reactions, needed to turn your immune system into high gear when it detects and infection and omega-3s are anti-inflammatory, needed to turn the immune response off when it's done. So these are kind of like the yin and yang of your physiology and must be kept in balance.

Unfortunately, today's western diet has about 15 to 30 times more omega-6s in it than omega-3s. This means that inflammatory processes can get out of check and this can aid the development of many different chronic degenerative diseases, like cardiovascular heart disease and some types of cancer. Many studies have also found that a deficiency in omega-3s can contribute to depression.

So why are our diets so out of whack when it comes to the omega-3 to omega-6 balance? It's really only been over the past 50 years or so that this has become a serious problem. We have simply stopped eating many of the foods that are high in omega-3s, like fatty fish and some nuts and started eating more foods high in omega-6s like corn oil. In fact many of the processed foods that we eat are extremely high in omega-6s and lacking omega-3s.

Many researchers, including me, believe that this is an underlying factor in the increased rates of several chronic degenerative diseases that we see so prevalent today. This is why foods that are high in omega-3s advertise it. The manufacturers know that we are lacking in them and that we need to eat more omega-3 rich foods.

There are really two kinds of omega-3s that are useful to the body. One kind you can get from plants, especially flaxseed oil and walnuts, and the other kind you can get from animals, especially fish (mackerel is the highest). You can also get either of these from supplements, usually a fish oil extract capsule.

The one thing that you need to monitor when getting your omega-3s from fish or fish oil capsules is the amount of heavy metal contamination (like mercury) that you are also ingesting. Various studies have shown different safe levels of fish and some types of fish are higher in mercury than others. There are many good articles out there that you can read on this subject. When it comes to fish oil capsules you need to make sure that the manufacturer uses a purification process that guarantees removal of heavy metals. Don't just take cheap fish oil capsules without doing some homework on this.

So that's the bottom line on omega-3s. Yes, they are extremely important and you should be proactive at trying to get more of them. If you just go with the flow in western society you will likely get way too much of the inflammatory omega-6s and not enough anti-inflammatory omega-3s and that can cause problems if left unchecked for long periods of time.

Copyright 2006 Genesan3

Omega-3s: What Are They and Why Should You Care?

Omega 3 Benefits and Best Omega 3 Sources

Omega 3 benefits are wide-ranging and proven by clinical studies. Understanding the best Omega 3 sources means you can include more of these healthy foods in your daily meal planning. From heart health to depression treatment to pregnancy health, Omega 3 benefits are too good to ignore if you are interested in health.

What are Omega 3's and what are the best Omega 3 sources? The Omega 3 essesential fatty acids (EFA's) are polyunsaturated fats or the so-called "good fats". These desirable fats cannot be made by the human body, so they must be obtained from foods or supplemental sources. These fats are required for normal development of the brain, eyes and nerve tissue in humans. Clinical studies show that Omega 3 benefits come primarily from DHA (docosahexaenoic acid) and EPA (eicosapentaenoic acid).

The best Omega 3 sources are animal foods, not plant sources. For example, flaxseed is a source, but the body must convert the flax oil Omega 3 into DHA and EPA. This can be difficult for unhealthy or elderly persons. Three of the top Omega 3 sources are cold-water fish oil, grass-fed red meat and natural eggs. Omega 3 oils provide DHA and EPA in a natural form that your body can easily assimilate. No conversion is required by the body. Most of the clinical studies on Omega 3 benefits are based on fish oils from consuming fish and fish oil supplements.

Here are Omega 3 benefits proven by clinical studies:

1. Improves Heart Health - fish oil and Omega 3 benefits include reducing the risk of cardiovascular disease, reducing the risk of heart-related sudden death and lowering unhealthy triglyceride levels. In fact, the American Heart Association recommends two servings of fish a week for healthy persons and one serving per day of fish or fish oil supplement containing at least 900mg of fish oil for persons with heart disease.

2. Improves Mood - persons suffering from mood disorders such as depression benefit from fish oil supplementation and Omega 3. The lack of omega 3 fatty acids (DHA) has been linked by researchers to depression.

3. Reduces Risk of Developing Altzheimer's Disease - clinical studies suggest that fish oil and DHA may protect the nervous system in humans.

4. Improves Memory and Brain Function - DHA and fish oil have been proven to stimulate memory and the ability to learn. Research has shown that mothers who take supplemental DHA during their pregnancy and lactation may increase their baby's IQ.

5. Reduces Allergies - fish oil protects against the symptoms of hay fever, sinus infections, asthma, certain food allergies and allergic skin conditions like hives and eczema.

6. Reduces Rheumatoid Arthritis Symptoms - Omega 3 benefits come from the EPA and DHA in fish oil that reduce the amount of compounds causing inflammation in rheumatoid arthritis and other forms of inflammatory arthritis.

7. Improves Eye Health - consuming fish oil is related to lowered risk of developing age related macular degeneration, an increasing common eye disease in people over 50.

8. Reduces PMS Symptoms in Women - Omega 3 is converted into substances called 'prostaglandins type-3' that control contractions of the uterus, which cause the cramping.

9. Improves Skin and Hair Health - fish oil helps protect the skin against damage from UV exposure, and skin disorders such as psoriasis can consider fish oil supplenentation a treatment option.

10. Lowers Cancer Risk - studies on Omega 3 benefits have linked lowered risk of breast cancer and prostate cancer to the consumption of fish oil.

Besides adding cold-water fish to meal planning, an easy way to enjoy Omega 3 benefits is by adding fish oil supplementation to your diet. Protect yourself from health problems related to the lack of the essential fatty acids DHA and EFA. The best of the Omega 3 sources is high-quality fish oil. However, it must be pure and totally free from contaminants. Read as much as you can about even more fish oil benefits that provide an amazing array of health benefits.

Copyright 2005 Infosearch Publishing

Omega 3 Benefits and Best Omega 3 Sources

Truth About Omega 3

Since Dr Basant Puri, a consultant psychiatrist and senior lecturer at London's Imperial College MRI unit, released his findings on Omega 3 and its effect on brain function and depression, many studies have been performed regarding the beneficial effects of this fatty acid. Studies over the past two years have consistently confirmed that Omega 3, a substance lacking in today's "diet" is a key component in the brain's development and proper functioning.

The notion that Omega 3 was linked to depression and other mental illnesses came about based on studies conducted at Harvard University in 1999 on people with bipolar and a 1996 study by the Journal of the American Medical Association studying the prevalence of depression across ten countries. The Harvard study found that fish oil was an effective treatment for bipolar. The study conducted by the Journal of the American Medical Association was expanded upon in 1998 when it was discovered that depression was lower in countries that consumed higher levels of fish.

Omega 3 As Part Of A Healthy Diet

Omega 3 is a substance found most commonly in fatty fish such as fresh salmon, tuna, mackerel, pilchards and sardines. Over the last 100 years the western diet has shifted radically to include far less fish and thus the Omega 3 fatty acid. During the same time depression is estimated to have increased up to 100 fold.

To maintain ideal health, the average person should consume five grams daily of essential fatty acids (divided between Omega 3 and Omega 6). As this is not likely to change at any point in the near future some recommendations have been laid out for those who choose to take Omega 3 supplements. These recommendations will be listed further below in the section titled, "Omega 3 Supplements".

Omega 3 And The Brain

While the benefits of Omega 3 fatty acids can be noticed on many levels, the biggest breakthroughs documented have occurred in improved mental functions and health. Omega 3 has been reported to be effective in the treatment of depression. Numerous studies have indicated that during double-blind tests, patients suffering from depression who take Omega 3 over a placebo report significant benefits.

Similar results have been reported in the treatment of bipolar and schizophrenia. There are theories that Omega 3 could be used to treat other mental conditions such as attention deficit disorder, borderline personality disorder, dyslexia and cognitive impairment however at the time of this writing these beliefs are unsubstantiated by anything more than preliminary data.

Omega 3 And The Body

The main reported benefits of Omega 3 for the body occur in the heart. The American Heart Association recommends eating fatty fish at least twice per week in order to reduce the likelihood of heart disease.

While research is still ongoing into the effects of these fatty acids on the heart, research to date has shown that they:

o decrease risk of arrhythmias, which can lead to sudden cardiac death

o decrease triglyceride levels

o decrease growth rate of atherosclerotic plaque

o lower blood pressure (slightly)

Additionally, Omega 3 has been reported effective as an anti-inflammatory. And according to an article by Judith Horstman for Arthritis Today, "There's strong evidence that fish oil supplements with omega-3 fatty acids can ease rheumatoid arthritis (RA) symptoms, help prevent Raynaud's syndrome spasms and possibly relieve some lupus symptoms.

There is some limited evidence that the reduction in Omega 3 in the average western diet can be a contributing factor to the rise in:

o asthma

o chronic fatigue syndrome

o cystic fibrosis

o osteoporosis

o prostate cancer

Omega 3 Supplements

Any good doctor or nutritionist will tell you that the best way to get any nutrient is to go right to the source and eat it through the foods they originate. In the case of Omega 3 this would most likely be in the form of fatty fish, flaxseed, walnuts, canola oil and soybean oil. That said, this is not always possible given the average westerner's diet and lifestyle. Additionally, for those suffering from sever depression or using Omega 3 to combat an existing condition, the amount contained in the foods we eat may not provide enough of this fatty acid. If this is the case then it is important to know what you are looking for.

The supplement should be high in EPA (eicosapentaenoic acid). EPA, along with DHA (docosahexaenoic acid) are the two active ingredients in Omega 3. EPA is considered to be the therapeutic element. It is thus important to purchase a supplement higher in EPA than DHA.

Additional Notes

Due to the recent developments and study of Omega 3 and all of its potential health benefits, the majority of studies and information on it are preliminary and based on smaller test groups. Additional research is underway and should provide additional insight into how it works and exactly what its role is in the brain's functioning and development.

Currently additional studies are ongoing into the roll of Omega 3 in brain and nerve regeneration, depression, heart disease, arthritis, cancer, neck and back pain, stress and an assortment of other mental and physical conditions.

Truth About Omega 3