什么是销量激增
销量激增，即短时间内销量增长过快与历史记录不符导致亚马逊对店铺进行审核。销量激增这个审核出现的原因其实是亚马逊出于自我防卫。因为早期部分无良卖家有了订单之后发空包裹或者是调换货物以此来欺骗消费者，收到大量投诉之后就放弃店铺离场。亚马逊为了营造良好的买家氛围和维持平台声誉，才开始对店铺进行销量激增审核。所以亚马逊在审核的时候自身也有压力，因此避免不了对普通卖家的误杀误伤。下面这个就是亚马逊的原始警告信。
01
非恶意销量激增触发原因
①新店铺订单多
你的账号是新注册账号，在没有进行站内广告推流推广的前提下，店铺订单突然增长。
②季节性or节假日性产品
店铺所售商品是季节性or节假日性质产品，比如说羽绒服会在冬季来临时销量突增，蜡烛装饰品之类会在万圣节圣诞节前夕销量突然增加。
③亚马逊对FBM卖家发货能力怀疑
FBM卖家短期内销量增长速度过快，亚马逊对卖家的发货能力或者是否虚假发货存在怀疑。
④账号遗留问题
卖家账号在之前进行过跟卖等行为，后台订单增长不稳定，发货不及时。
02
恶意销量激增触发原因
恶意销量激增一般原因：刷单，低价站外。
申诉前判断
如果你是非恶意销量激增，申诉的成功率就很高。
如果你是恶意刷单导致的销量激增，甚至于欺诈消费者。那首先要看你的后台是否被锁死，如果没被锁死，救回店铺的机会仍然很大，如果店铺后台已经锁死，那么救回店铺的难度就非常之大。
申诉思路
亚马逊会在给你的回信里注明需要求你提供的资料。具体的情况需要的材料会有细微的差别。
非恶意申诉一般来说分以下几步：
①尽可能详尽的列出你最近一段时间内的所有新单信息，包括单体售价、销售数量、销售总额、订单信息。最好能把订单按照性质分类整理更好，方便分类说明销量增加原因。
②说明自己的库存充足且稳定，能够保障持续稳定地发货，并且会继续深挖自己的业务，成为更优质的卖家。
③解释清楚每类或每个订单的真实性，买家购买原因，展示店铺好评。说明每个订单的发货配送物流详情，证明自己是真实发货，没有欺骗官方和消费者。
④表明自己作为亚马逊卖家，深知并且会遵守平台规则，不会故意违反规定。
⑤表明自己的态度，说一些"场面话"，如果是FBA卖家就夸一夸FBA物流，表达感谢。如果是FBM卖家的话就表明自己将来会继续扩大经营规模而且会在之后选择FBA。
一般申诉信的结构分为5个部分：
1.寒暄，说明情况
2.为什么会出现这样的问题
3.针对这样的问题，会采取什么样的措施进行解决问题，也就是解决问题的行动计划
4.如何避免未来再发生同样的问题
5.再次感谢审核团队的时间，希望尽快协助解决。积极的结尾。
申诉模板
我一般写申诉信写的很全面，很长的，小可爱们可以根据自己的实际情况去更改内容，以上申诉信我自己根据实际情况辛辛苦苦敲出来的，是申诉成功的申诉信模板，免费分享给小可爱们。找服务商又是大几千，氧子又帮你省钱了，拿走不谢。
Dear Amazon Seller Performance Team :
we provide some information about our store for review:
1. Length of time you have been in business
--- Our US station started registration in March 2017 and started sales in May 2017, and this store is a brand store, very old store. I am the main person in charge of this store. I have 3 years of experience in Amazon operations and I am familiar with the rules of Amazon operations.
2. The sources of inventory
---- Our company always buys from regular manufacturers. 1688 is our commonly used procurement channel. The following is the information of suppliers of disposable ear thermometers with relatively good sales volume recently:
Yiwu Quanzhao Trading Co., Ltd.
Contact: Ms. Lou Juanying (Sales Manager)
Mobile phone: 13588***09
Address: Suxi Town, Yiwu City, Zhejiang Province, China
Company homepage: https://shop14918**32085.1688.com
3. Anticipated monthly sales on Amazon.com
-Our sales on Amazon in the past six months have been 300-1000 US dollars, but affected by the epidemic, the demand for disposable ear thermometers has increased, and the sales of other lifestyle products have increased. It is expected that monthly sales will be 1000-4000 US dollars per day .
4. The availability of items for shipping：
product homepage:
Reference to purchase documents and supply of attachments.
5. The address of any retail locations
company name:
Shenzhen **Technology Co., Ltd. (Shen zhen shi ** ke ji you xian gong si)
Address: Unit 1303, Unit 1, **** ***, Qianjin Second Road, Xixiang Street, Baoan District, Shenzhen, Guangdong, China
(1303shi1danyuan9dong6qutaoyuanjuqianjin'erluxixiangjiedao
Baoanqu shenzhenshiGuangdong) 518000
Phone +86 138 **** 1418
6. Links to other websites where you are actively selling links to other websites you are actively selling
We only have one Ebay website at
7. Tracking information for recently shipped orders
The attachment is the logistics tracking information we collected for recent orders. please check. Each of our orders is shipped as soon as the customer places the order, and there is online information to check. The attachment is a table of our April sales, shipping details, and order delivery. The waybill tracking website is
8. Tax ID or Dun and Bradstreet (D-U-N-S) number
We checked the background of our account and did not find the above information.
I received your performance notification because the buyer 's feedback or the existing sales history does not support my current sales volume. I sorted out the buyer 's feedback, the buyer 's emails, the customer 's mail receipt certificate, and the goods out Relevant proof of the cargo situation and the proper investment of the product.
Please allow me to explain the root cause of the speed limit and account review policy and the reason why the Amazon system cannot capture the logistics information and cargo situation of me and customers:
1. My effective tracking rate is too low ，Due to the impact of this epidemic, FBA cannot be stored, so we chose FBM. Due to my lack of experience, the logistics tracking number is filled in when filling in , The carrier did not select the correct logistics number, resulting in the system unable to capture my logistics information, but all my orders have been sent after the customer placed the order, and tracking information is provided. It is absolutely impossible that only 10 orders have tracking information (a total of 2100 orders). This is because the system could not fetch the information, Tracking rate and shopping cart, I fully explained the reason why my effective tracking rate is too low and the reason to avoid recurrence in the future. I have sent you 5 emails in a row, and I contacted Amazon customer service on the help page. Amazon Customer Service told me that the reason for my low effective tracking rate may be because I did not select the current logistics and transportation company when filling in the transportation company. At present, my effective tracking rate is only 0.71%, which is not normal. This is the first time I have sent FBM products, and the carrier content has not been set up correctly, which has caused Amazon 's system to fail to recognize my logistics information. This is a misunderstanding. I submit the logistics proper submission form to you, I hope this problem can be solved, I have sorted out some logistics information forms for the order, and submitted them to you for review, so please Amazon to investigate.原文转载：http://fashion.shaoqun.com/a/1192449.html
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